freeIDENTITYprotect Reaches Out to University of Virginia Students

Hopes to Mitigate Impact of the Loss of a Laptop Containing Their Personal Information

April 16, 2008 — Bellevue, WA — In response to the recent stolen laptop incident at the University of Virginia containing names and social security numbers of more than 7,000 students, freeIDENTITYprotect is offering the first month free for their Premium Service for the students impacted by the breach. freeIDENTITYprotect's basic service is always free. freeIDENTITYprotect is a unique service that provides more complete identity theft protection than other services that only set credit fraud alerts. freeIDENTITYprotect goes beyond these standard capabilities to provide the most comprehensive protection available in the market today.

On April 16th, the University of Virginia announced that an employee's laptop was stolen. This laptop contained names and social security numbers of over 7,000 students, but there is no evidence yet that any information has been used for malicious gain. Victims of the personal data exposure will need to be vigilant in monitoring of credit and identity information to mitigate possible harm that might be possible through misuse of their personal information.

"Identity information is stored in hundreds of places today, from college databases to credit card companies to online websites," said Craig Muller, Vice President, Identity Services for freeIDENTITYprotect. "The proliferation of data increases the risk of exposure and once data is exposed, the only way to protect identity is through use of services that vigilantly monitor and alert to any misuse of personal information. freeIDENTITYprotect gives consumers the earliest possible notification of potential identity fraud and provides Identity Theft Specialists to help resolve any problems with their personal information."

freeIDENTITYprotect combines suspicious activities alerts, credit reports, credit card offer reduction and customized monitoring of the individual's credit cards and SSN on the internet black market.

freeIDENTITYprotect's comprehensive free identity theft prevention service:

  • Reports suspicious credit events
  • Significantly reduces pre-approved credit card offers
  • Provides access to all three credit bureau reports
  • Reduces telemarketing calls and
  • Reports on additional data breached that could have impacted the individual's identity<

freeIDENTITYprotect's Premium Service:

  • Includes all services available above PLUS:
  • Provides customized monitoring of the individual's credit cards and SSN on the internet black market
  • Provides $25,000 identity theft insurance
  • Includes Identity Theft specialist on call to help resolve any problems with identity theft.

freeIDENTITYprotect not only provides the earliest possible notification, but it provides this unmatched level of identity theft prevention for the same price as other companies charge for fraud alerts alone.

Additionally, media interested in expert commentary on this breach from FreeIDENTITYprotect's Vice President, Identity Services Craig Muller, should contact him at craig@freeidentityprotect.com or at 714-417-9984.

About freeIDENTITYprotect and Demoxi, Inc.

freeIDENTITYprotect is a comprehensive identity theft protection service provided by Demoxi, Inc. It is the only service to provide a comprehensive best-of-breed resource for consumers to proactively protect themselves from identity theft. Located in Bellevue, Washington, company leadership has well-over four decades of experience in the areas of identity services and Internet security technology. For more information please visit www.freeidentityprotect.com or www.demoxi.com.