demoxi Bolsters Team with Strategic New Hires

Bellevue, Washington, October 23, 2007 –demoxi, inc. today announced the addition of three experienced and talented senior executives – a move that signals the company’s continued growth toward the public launch of its first product, demoxi identity.

Tom Brubaker was named Vice President, Sales and Business Development and will be responsible for leading sales and corporate development efforts.  Craig Muller will serve as Vice President, Identity Services, focusing on identity theft protection services for demoxi members.  John Lawler, Senior Director, Product Management, will lead product and engineering management.

“I am delighted to see talent of this caliber coming on board just as we start the countdown to the launch of public beta. Demoxi is building something truly exciting that will make the Internet better, a sentiment that we have seen echoed by our beta testers and launch partners,” said Rob Monster, Co-Founder and Chairman.

“With these new additions to the company, we have the right team in place to drive growth against a truly unique opportunity,” said Co-Founder and CEO Jim Adler.  “They understand these markets, are intimately familiar with identity protection and security, and understand why consumers want to take control of their most personal Internet experiences.”

Prior to joining demoxi, Tom Brubaker was the vice president of sales for PreparedResponse Inc. and was responsible for growing new business revenue 100% year over year in 3 years, establishing new customers in 11 states in the public sector, closing million-dollar contract revenue deals and launching new products. Brubaker formerly worked at Microsoft Corporation, Hewlett Packard and Visio Corporation in product and program management, sales, and licensing, where his successes helped accelerate the emergence of portable computing and personal messaging.

Craig Muller brings a strong background in credit, fraud and identity services.  He bring to the table a deep understanding of customers’ needs for identity protection and has broad experience developing, marketing and launching products in the information marketplace. Muller led various teams at Experian where he developed strategic partnerships with information service providers, created customer loyalty programs and led the development of information solutions for the automotive industry. Previously, Muller was with The Polk Company and Rentrac Information Systems, a start-up company. During his first three years with Experian, Muller was credited with tripling response rates to direct marketing promotions and growing revenue by over 200% in his business unit.

John Lawler joins demoxi with nearly 20 years experience managing the development, marketing, and launch of complex technologies, especially computer and network security products and services. He brings with him a strong technical and business background not just in security but also in identity management, multi-service wired and wireless data networks, and IT infrastructure.  Most recently, Lawler was at Microsoft, where he led market positioning and messaging for the Microsoft Forefront family of business security products, helping to build it into one of Microsoft’s fastest growing businesses.

About demoxi

demoxi’s first product is called demoxi identity.  It protects personal identity on the Internet and allows the user to safely connect, communicate, and engage online.  Headquartered in Bellevue, Washington, and lead by Rob Monster, an expert in market research and Jim Adler, an expert in cryptography, the company’s mission is to restore trust and privacy on the Internet so that people from all over the world can connect with confidence.  The demoxi software is built on more than 50 issued patents and 10 years of advanced research in the fields of cryptography and online identity.  For more information, visit www.demoxi.com.